About Us

Welcome to Choose to Buy Your Trusted Online Store for Electronics and Home Appliances in South Africa.

Founded in 2024, Choose to buy is South Africa’s trusted online destination for genuine Apple products, quality electronics, and smart tech. Choose to Buy is part of a reseller program with an authorised Apple distributor; every Apple device you purchase is 100% authentic, backed by trusted warranties and support.

Every item on our site is sourced from reliable suppliers and authorised distributors, so you can shop with confidence knowing your purchase is genuine, secure, and built to last.

But we don’t stop at Apple. From smart gadgets and home appliances to gaming gear and accessories, we bring you the brands you know and the tech you rely on—all in one place.

We built Choose to Buy to be more than just another online store.

Payment Methods

Choose to checkout with over 12+ convenient online payment methods, giving you a wide choice of payment options. We support all popular payment options in South Africa.

Card Payments

Visa, Mastercard credit cards are the most popular and trusted online payment methods around the world. Including South Africa.

Instant EFT

Instant EFT allows you to access internet banking to make a payment that is instantly verified.

QR Code Payments

Use a variety of scan-to-pay payment methods by displaying a QR code at checkout.

Apple Pay

A popular mobile wallet that allows you to easily and securely pay for items using your Apple device.

Samsung Pay

A leading mobile payment solution that gives you the ability to make payments with your Samsung Galaxy devices.

Capitec Pay

A secure and fast payment option for customers who bank with Capitec Bank.

Mobicred

Mobicred is an online account that gives buyers access to credit, which they can use to pay you online through Payfast.

Debit Cards

Debit cards issued by Maestro and Visa Electron are still popular among many South African shoppers, and can be used to make online purchases.

MukuruPay

MukuruPay empowers consumers to pay cash for online purchases at any of Mukuru’s 250,000+ outlets. Available on Aggregator only.

SnapScan

SnapScan is one of South Africa’s first ‘scan to pay’ contactless payment apps that makes it easy and safe to pay and receive payments online.

Scan To Pay

Scan to Pay powered by Ukheshe, is a QR code payment solution that allows safe, convenient and secure contactless transactions.

Store Cards

RCS Store Cards provide customers with the ability to make online purchases through affordable and flexible payment terms. Available on Aggregator only.

Zapper

Zapper is a free ‘scan to pay’ app that makes payments convenient and secure for both online shoppers and merchants.